campaign

let’s go together toward the future, tomorrow, hope, dream, love,
growth, happiness, victory, globalization, and challenge...
*campaign: a planned set of activities that people carry out over a period of time in order to achieve something such as social or political change. an operation or series of operations energetically pursued to accomplish a purpose. an organized course of action to achieve a particular goal.
*psa: public service announcement is a non-commercial advertisement broadcast on radio or television, ostensibly for the public good. psas are intended to modify public attitudes by raising awareness about specific issues.
i have collected messages which contain the word korea from korean psa
- public service announcement. mainly the messages i’ve found are from pcnb - the presidential council on nation branding and major korean companies’ advertising of values and images rather than product. this work is for exhibition in london for graphic design group show ‘between-between’.
poster design, silkscreen print, red and blue rice paper, 594x841mm
campaign